Documentation

Quick start

Snippet in, revenue connected, spend connected. Roughly ten minutes.

1. Install the snippet

Paste this into the <head> of every page you want measured. No npm package, no build step.

html

<script
  async
  src="https://cdn.roassensor.com/roas.js"
  data-site="YOUR_PUBLIC_KEY"
></script>

Your public key is on Setup → Install.

data-site is your public key. It only names which site an event belongs to, so it is safe in page source.

Load any page, then check Setup → Install. It confirms the first beacon within a few seconds.

On Stripe, add this endpoint in your dashboard and paste the signing secret into Setup → Revenue:

text

https://api.roassensor.com/api/tracking/webhooks/stripe/YOUR_PUBLIC_KEY

On anything else, your server reports the sale. See Reporting revenue for the full payload.

Open Integrations and authorise Meta, Google Ads or TikTok. Each is an OAuth flow; you never paste a password.

The first sync backfills recent history, so yesterday's numbers appear without waiting a day.

Give it one real sale, then open the dashboard.

Revenue is there, attribution is empty. Normal for a sale whose journey started before you installed. Check again tomorrow.
Nothing at all. Add ?roasdebug=1 to any URL and read the console. Usually a mistyped data-site.
Everything unattributed. The checkout is dropping the visitor id. See First-party delivery.