Ad platforms

Open Integrations and authorise each platform. All three are OAuth flows: you never paste a password, and you can revoke access from the platform at any time.

• Meta and Google Ads sync spend and receive matched conversions back.
• TikTok syncs spend today. Sending conversions back is not live yet.

Spend and revenue are joined on platform ad IDs, lifted from the URL macros in your ad links: campaign ID and ad ID.

Names are only a fallback, for when one side lacks IDs. A name is something a marketer typed and can retype, and renaming an ad mid-flight used to split one campaign into two half-rows with nonsense ROAS on both.

Matched sales are pushed back to Meta's Conversions API and Google Ads, so the platforms can optimise against real revenue instead of a pixel's guess.

Each platform is delivered and retried independently, so a dead Google credential cannot stall Meta.