Dashboard & reports

• ROAS by channel, campaign and creative. Where the money went and what came back.
• Unattributed revenue. The honest gap. A large one usually means a tracking problem, not a marketing one.
• Weak match revenue. Only present if you enabled probabilistic matching, and always reported apart.
• Retention. App only: whether the installs a campaign bought came back.

The Integrations page never shows a stored "connected" flag. Every status is derived from data actually arriving, so a source that quietly stopped reports attention instead of a reassuring green tick.

• Snippet quiet for more than 7 days.
• Spend sync stale by more than 26 hours.
• Stripe events arriving unsigned.
• Conversions failing to push back to a platform.

Sync status shows each pipeline stage and its last real run, including runs that crashed or did nothing.