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ROASSensor vsAppstack

A mobile app attribution platform. A sourced, side-by-side breakdown against ROASSensor is on its way.

ROASSensor

Transparent ad ROAS for growth teams

Founded
Founded 2024
Pricing
Free tier + usage-based
Built for
App and web teams who want true ROAS
Appstack

Simple attribution for independent app developers

Founded
Founded 2020
Pricing
Usage-based
Built for
Independent app developers needing simple attribution

Feature by feature

FeatureROASSensorAppstack
Ad spend pulled automaticallyYesYes
Revenue from verified sources onlyYesPartial
Unattributed revenue shown, not hiddenYesYes
Probabilistic matching off by defaultYesNo
Mobile app SDKs (Android, iOS)YesYes
Website tracking with a first-party proxyYesNo
Per-network attribution windowsYesNot documented
Conversions sent back to ad platformsYesYes
Cohort ROAS and retention (D1 to D30)YesNot documented
Subscription lifecycle by campaignYesPartial
Fraud and device-integrity flagsYesNot documented
Revenue in your currency at that day's rateYesPartial
Website tracking alongside app trackingYesNo
Ad spend auto-synced from ad networksManual per-network configuration requiredYesPartial
Subscription lifecycle tracking by campaignYesNo

Based on each vendor's public documentation as of October 2026. Partial means a paid add-on, some plans only, or a caveat. Spot an error? [email protected]

Where ROASSensor wins

Web + app in one report

ROASSensor tracks web visitors and app installs under a single dashboard — so a user who browses your site then downloads the app is one journey. Appstack is app-only.

Ad spend without manual exports

ROASSensor pulls spend automatically from every connected ad network. Appstack requires per-network configuration and manual data exports to see spend alongside installs.

Full subscription lifecycle

ROASSensor tracks renewals, churn, and win-backs per campaign — you see which ad acquired subscribers who actually stay. Appstack tracks installs and in-app events only.

Appstack is a simple, indie-developer-friendly attribution tool. ROASSensor covers web + app together, with automatic spend sync and full subscription lifecycle reporting built in.

Wired in, always on

Your ad spend doesn't wait.
Neither do we.

Connect your ad networks and revenue sources once. No spreadsheets to stitch, no exports to chase. Every verified sale is matched to the ad that earned it, or shown honestly as unattributed, so you always know what your ads return.

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