ROASSensor vs AppsFlyer
An established mobile measurement partner for install attribution. A sourced, side-by-side breakdown against ROASSensor is on its way.
Transparent ad ROAS for growth teams
- Founded
- Founded 2024
- Pricing
- Free tier + usage-based
- Built for
- App and web teams who want true ROAS
The leading mobile measurement partner
- Founded
- Founded 2011
- Pricing
- Enterprise / usage-based
- Built for
- Large app publishers needing a certified MMP
Feature by feature
| Feature | ROASSensor | AppsFlyer |
|---|---|---|
| Ad spend pulled automatically | Yes | Partial |
| Revenue from verified sources only | Yes | Partial |
| Unattributed revenue shown, not hidden | Yes | Yes |
| Probabilistic matching off by default | Yes | No |
| Mobile app SDKs (Android, iOS) | Yes | Yes |
| Website tracking with a first-party proxy | Yes | Partial |
| Per-network attribution windows | Yes | Yes |
| Conversions sent back to ad platforms | Yes | Yes |
| Cohort ROAS and retention (D1 to D30) | Yes | Yes |
| Subscription lifecycle by campaign | Yes | Partial |
| Fraud and device-integrity flags | Yes | Partial |
| Revenue in your currency at that day's rate | Yes | Yes |
| Free tier available | Yes | No |
| Spend imported automatically from ad networksRequires manual CSV or API integration per network | Yes | Partial |
| Unattributed revenue shown in ROASUnattributed revenue excluded from ROAS | Yes | No |
Based on each vendor's public documentation as of October 2026. Partial means a paid add-on, some plans only, or a caveat. Spot an error? [email protected]
Where ROASSensor wins
Spend comes to you
ROASSensor pulls spend automatically from Google, Meta, TikTok, AppLovin, and Unity. AppsFlyer requires per-network exports or paid partner integrations to get the same data into one report.
ROAS that shows both sides
ROASSensor reports attributed and unattributed revenue side by side. AppsFlyer's ROAS number counts only attributed revenue — making it look higher than your actual return.
Free to start
ROASSensor has a free tier with no credit card required. AppsFlyer pricing starts at custom enterprise contracts, making it out of reach for most growth teams.
AppsFlyer is the industry standard MMP trusted by large publishers. ROASSensor is built for growth teams who want true ad ROAS — where spend is automatically synced and unattributed revenue is reported honestly, not hidden.
Your ad spend doesn't wait.
Neither do we.
Connect your ad networks and revenue sources once. No spreadsheets to stitch, no exports to chase. Every verified sale is matched to the ad that earned it, or shown honestly as unattributed, so you always know what your ads return.
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